Everybody knows the chemical company BASF. This company has developed chemicals investing more than 1,6 billion € in 2011.
Introducing a new product for international customers, the details of the presentation are very important. The challenge was to create an attractive, high-impact zone where the brand was well reflected.
Together with a partner company we created an auditorium for 250 people with projections on three giant screens.
The new product logo depicted 4 circles. Domes in the ground represented these circles. The largest dome used was 18 meters and the smallest just three meters in diameter.
A set of domes placed spatially perfectly turned the event into a futuristic zone with unrivalled aesthetics. The result was something magical, with customers extremely satisfied with the result and positive impact on guests.